|
The story of the Scripps College Old Style™ design is a heartwarming and inspiring
chronicle about a young librarian, a handful of students, a wealthy grandmother, a dedicated
educator - and two eminent American type designers.
The story begins in 1938, when Dorothy Drake, the newly hired librarian at Scripps College,
a small women’s college in southern California, became an impromptu dinner companion of
the American type designer Fred Goudy. A business associate in Los Angeles had previously
invited Goudy to visit him but was unexpectedly called away. The businessman was also a
friend of the librarian and asked her to entertain the famed type designer in his absence.
Goudy found Drake intelligent, enchanting - and a true lover of type. They became fast friends.
Shortly after she met Goudy, Drake had the idea of asking the designer to create a special
typeface for Scripps. She approached him with the idea, but Goudy’s design fee, although
dramatically discounted, was much more than the college could afford. Undaunted, Drake continued
to lobby for money to commission the design. At times she would almost reach her goal, only to
be disappointed when college administrators decided to use available funds for more “important
and tangible” purchases. After three years, she virtually gave up on the dream.
Then in 1941, following one of Goudy’s visits to the college, a group of students
gathered after hours to discuss the designer’s presentation. As the discussion grew
from a tentative simmer to a roiling boil, one of the students blurted out, “I bet my
grandmother would give a Goudy font to the college!” Drake’s original idea found
new life.
The only problem was: the student’s grandmother had a $1000 gift in mind, not the
$2800 Goudy had requested for the design of a proper type family. Goudy eventually agreed
to create a font for the smaller sum. This fee, however, would only buy a single roman font.
Seven months later, the first proofs of the design were pulled.
It was four more years before the college finally commissioned the design of the italics
and small caps. These were completed just before Goudy’s death in 1947. Scripps now had
a roman, an italic and a set of small caps - a modest but reasonable resource for most of the
college’s printing needs.
By the 1990s, the original Goudy fonts had become prized - but they were seldom-used
antiques. Scripps needed digital versions of the metal fonts. This goal posed two immediate
challenges: finding a designer familiar with letterpress printing who was skilled at creating
digital fonts, and locating the money to commission the designer’s services.
The first challenge was the easiest to conquer. “Sumner Stone was my first and only
choice,” recalls Kitty Maryatt, the current curator of the Scripps College Press.
“I knew he had letterpress experience, was an accomplished calligrapher, and that his
typeface designs were simply exquisite. The choice was easy.”
The second challenge was more difficult. It took the dedication, hard work and tenacity of
Maryatt to bring the beautiful Goudy designs into the twenty-first century. While Stone was
eager to begin work on the project, the college had no more money for new typeface designs in
the 1990s than it did in the 1930s. Years of lobbying, cajoling and letter writing were
necessary to obtain the college’s approval for the design project.
Once she had the necessary funding, the design brief posed yet a third challenge. Goudy had
provided two sizes of type to the Press: 14 point and 16 point. Which would serve as the foundation
for Stone’s work? In addition, the Goudy fonts were quite worn. Should Stone use printed
samples as his design master, or base his work on the original Goudy renderings? The 14-point
master drawings were the ultimate choice, with the stipulation that the finished fonts would
provide both a seamless transition from the worn metal versions and a faithful representation
of the original Goudy designs.
Once the budget and design brief were established, the process of converting the original
Goudy drawings into digital fonts took just a little over two months. Stone delivered finished
products to Scripps in the fall of 1997. The first official use of the fonts was to set an
announcement for a lecture by Stone at Scripps in February of 1998.
But the story is not quite finished.
Maryatt was so pleased with the new digital fonts, she wanted to share them with the graphic
design community. At Stone’s suggestion, she contacted Monotype with the hope that the
company would add the new designs to its library. An easy decision!
Now Monotype is part of the story. The once exclusive font of metal type is now available
in digital form for designers around the world.
[Back to Hidden Gems]
|